In September I rebranded Nova Darling Media from the ground up: a new logo (a black mosaic star with glowing red edges and my frog at the center), a red-and-black look across everything, and my motto — “small business, big community” — on every banner, page, and post.
The step that mattered wasn’t the design. It was the committing. Before, I’d tweak and second-guess. Now there’s one look, one motto, repeated everywhere, and people recognize it.
If you’re branding on a budget, that’s the free part: consistency. One look, everywhere, every time, beats a redesign every month.