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Branding Client Work Pricing Startup Websites
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Start Here: Notes From Building a Business
Notes from building Nova Darling Media — the steps I’ve actually taken, what worked, and what I’d tell another small business owner starting out. I’m not an expert. I’m putting in the work, and I’m writing down what holds up.
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My Own House First
Before chasing new clients, I fixed my own front door. This weekend my website got its relaunch: corrected services (all five, including the web hosting I actually offer), real screenshots of my games instead of placeholder art, a Get Started page where new clients can tell me what they need, and published privacy and terms…
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Charging Like a Business
This month I rebuilt my pricing from zero: real packages with real numbers, an à la carte list, and an hourly rate I set at $50 — with a plan to raise it as my client list grows. Then I backed it all up with paperwork: client agreements, a liability form, a confidentiality agreement, and…
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The Biggest Project Yet: Rebuilding a 68-Page Website
This fall I took on the largest project of my career so far: a full overhaul of a 68-page website for a local nonprofit. Auditing every page. Fixing the structure. Refreshing content and photos, checking every link and form — and doing a good share of it in the evenings, on my own time, because…
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Rebranding: Pick a Look and Commit
In September I rebranded Nova Darling Media from the ground up: a new logo (a black mosaic star with glowing red edges and my frog at the center), a red-and-black look across everything, and my motto — “small business, big community” — on every banner, page, and post. The step that mattered wasn’t the design.…
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I Made It Official
On August 28, 2026, Nova Darling Media became a fully licensed LLC. Before that day, this was “something I do.” After it, it was a business — with paperwork to prove it. Here’s the step I’d hand to anyone starting out: do the legal basics early. Forming the LLC and getting my EIN took less…